SEARCH ADS
Google Ads That Actually Pay for Themselves, Managed By a Local Team Who Knows What They’re Doing
Pay-per-click and search advertising management built to drive real leads and revenue, not just clicks and impressions.
THE OPPORTUNITY
If You’ve Tried Google Ads and Wasted Money, the Problem Wasn’t Google. It Was the Setup.
Search ads reach people at the exact moment they're actively looking for what you sell, no other channel does that. But most Google Ads accounts are built once and forgotten, running on broad match keywords, unoptimized landing pages, and no real bid strategy. At WebMO, we build search campaigns from the ground up around your actual cost-per-lead targets, then manage them every week to make sure the numbers move in the right direction.
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Top 3%
Google Partner status, held by fewer than 3% of agencies globally
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47%
average reduction in cost-per-lead for new clients within the first 90 days
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Zero
set-it-and-forget-it accounts, every campaign is reviewed and optimized weekly
SEARCH ADS SERVICES
The Full Scope of What We Manage
From Google Search to Local Service Ads to Bing, we manage every paid search channel that can drive qualified leads for your business.
Google Search
Tightly structured keyword campaigns with compelling ad copy and conversion-optimized landing pages built to turn clicks into calls and form fills from day one.
Local Service Ads
The "Google Guaranteed" lead product that appears above standard ads, charges per verified lead rather than per click, and converts at significantly higher rates for eligible service businesses.
Performance Max
Google's AI-driven campaign type serving ads across Search, Display, YouTube, and Gmail, managed with the feed quality and active oversight required to actually deliver results.
Bing Ads
The overlooked paid search channel that reaches 35+ million searchers Google doesn't, often at a lower cost-per-lead for Arizona's financial, healthcare, and home service sectors.
Remarketing (RLSA)
Search campaigns that bid more aggressively on people who already know you, one of the highest-ROI paid search tactics, consistently underused by most agencies we encounter.
Landing Page Optimization
Dedicated landing pages built and tested to convert search traffic into leads, because a great ad that leads to a weak page is still a wasted click.
OUR PROCESS
From Wasted Spend to Profitable Campaigns: How We Do It
We don't launch campaigns and hope for the best. Every account we manage follows a deliberate process built around your business goals.
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Audit and Strategy
We review your existing account, or analyze your competitive landscape from scratch, to identify wasted spend, missed opportunities, and your true cost-per-lead target before writing a single ad.
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Campaign Build
We build tightly structured campaigns with deliberate keyword groupings, multiple ad copy variations, and dedicated landing pages designed to convert search traffic into leads from the first week.
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Active Weekly Management
We are in your account every week: reviewing search term reports, adjusting bids, testing new creative, adding negative keywords, and eliminating the waste that makes most Google Ads accounts underperform.
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Reporting and Optimization
Every month you receive plain-English reporting that connects spend to conversions and cost-per-lead, with a clear explanation of what changed, why, and what we're adjusting next.
WHAT'S INCLUDED
The Four Principles Behind Every Campaign We Manage
- Precision: Every keyword, audience, and bid decision is made against your specific cost-per-lead targets, not industry averages or platform-recommended settings.
- Intent Alignment: We put your ads in front of people at the exact moment they're searching for what you sell, not people who might be interested someday.
- Conversion Focus: A click is only valuable if it converts. We optimize the ad, the landing page, and the offer together so the full path from search to lead performs.
- Transparency: You'll always know what was spent, what it produced, and what we're changing next, in language that doesn't require a marketing degree to understand.
FAQ
Common Questions About Search Advertising
1 How much should I budget for Google Ads?
Budget depends on your industry, geographic market, and target cost-per-lead. In competitive Arizona service categories like HVAC, legal, and dental, effective campaigns typically require at minimum $1,500-$3,000 per month in ad spend, separate from management fees. We’ll give you a specific recommendation based on your category and goals before you commit to anything.
2 How quickly will I see results from search ads?
Unlike SEO, search ads can drive leads from the first week a campaign is live. The first 30 days are a calibration period where we gather data and optimize; by 60-90 days, most campaigns are running at or near target cost-per-lead. Results improve continuously with active management.
3 What's the difference between Google Ads and Google Local Service Ads?
Google Ads (PPC) charges per click, runs across the standard search results, and requires you to drive traffic to a landing page that converts. Google Local Service Ads charge per verified lead, appear above standard ads with a “Google Guaranteed” badge, and are available only to eligible service businesses. Both are valuable, and we assess which is right for your specific situation.
4 Do I need a new website or landing page to run search ads?
Not necessarily, but your landing page needs to convert. If your homepage or existing service pages aren’t built to turn visitors into leads, we’ll recommend and build a dedicated landing page before launching campaigns. Sending paid traffic to a page that doesn’t convert is one of the most common, and most expensive, mistakes in paid search.
CLIENT TESTIMONIALS
What Arizona Business Owners Say About Working With WebMO
Here's what clients say after moving their Google Ads management to WebMO.
FREE STRATEGY CALL
Let’s grow your business
Tell us about your project. We'll respond within 24 hours.
- info@web-mo.com
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