No. If you don’t have existing video assets, our creative team handles scripting, production, and editing. Many clients launch their first YouTube campaigns with video produced as part of their engagement. If you do have existing footage, we’ll review it honestly and tell you what will perform and what won’t before spending budget to run it.

YouTube ad costs vary by industry, targeting, and format. Most local Arizona businesses can launch effective campaigns with $1,000-$3,000 per month in ad spend. Cost-per-view on skippable formats typically ranges from $0.03-$0.15 depending on your targeting, and you only pay when someone watches 30 seconds or takes an action. We’ll give you specific projections based on your category and market before any commitment.

It depends on your goal. For lead generation with high intent, YouTube keyword targeting with in-stream ads reaching people researching your service category delivers strong results. For brand building and top-of-funnel awareness, broader audience targeting with skippable or bumper ads is more effective. Most local businesses benefit from a combination, and we’ll recommend the right mix for your specific objective.

We look beyond view counts at the metrics that connect to business outcomes: click-through rate on skippable ads, conversion rate on landing pages tied to the campaign, and assisted conversions, the downstream sales and leads that can be traced back to YouTube exposure even when YouTube wasn’t the last touchpoint. We build this attribution into every campaign from the start.