OTT & CTV
Your Customers Cancelled Cable. Your Ads Can Still Find Them.
Targeted, non-skippable streaming TV ads that reach audiences on the platforms they actually watch.
THE OPPORTUNITY
The Audience Hasn’t Gone Anywhere. It Just Changed the Channel.
Traditional TV is expensive, hard to measure, and increasingly wasted on people who aren't watching. The households your business needs, homeowners, adults 25-54, high-income families, people in active buying cycles, have moved to Hulu, Peacock, Roku, ESPN+, and YouTube TV. OTT and CTV advertising delivers full-screen, non-skippable video ads to those exact audiences, with the targeting precision of digital and the brand impact of television.
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72%
of U.S. households now watch Connected TV
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95%+
average completion rate for non-skippable OTT/CTV ads
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5th largest
TV market in the U.S., Phoenix has premium streaming inventory at competitive CPM rates
OTT & CTV SERVICES
Everything We Build and Manage for Your Streaming TV Campaigns
From audience strategy to creative production to cross-channel retargeting, we handle the full scope of OTT/CTV advertising.
Strategy & Targeting
Custom audience builds based on household income, homeownership status, in-market behaviors, geographic targeting, and prior interactions with your brand, reaching real households, not just demographic buckets.
Premium Networks
Ads placed across ESPN, CNN, Hulu, Peacock, HGTV, Fox News, AMC, Tubi, and hundreds of other premium streaming environments your customers actively choose to watch.
Retargeting Integration
Coordinated display and social retargeting served to streaming viewers across their other devices, shortening the path from brand awareness to conversion in ways that OTT alone cannot achieve.
Creative Production
Full-service scripting, production, and editing for businesses that need a broadcast-quality 15 or 30-second spot built from scratch, with no existing video assets required.
Brand Safety
Placement controls ensuring your brand appears alongside appropriate, premium content, not alongside programming that could damage your reputation or dilute your message.
Reporting & Attribution
Impressions, completion rates, household reach, and geographic performance broken down by network, device type, and audience segment, with downstream web activity attribution where applicable.
OUR PROCESS
From Audience Strategy to Living Room Screen: How We Build Your Campaign
Every OTT/CTV campaign follows a clear process from targeting strategy to performance review.
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Strategy and Targeting Plan
We define your audience profile, geographic targets, campaign goals, and platform mix, and build the audience segments that will actually reach your potential customers before a single dollar is spent.
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Creative Development
We evaluate your existing video assets or produce a new spot from script to final cut, optimized for the non-skippable streaming format and designed to make an impression in the first three seconds.
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Campaign Launch and Management
We launch across your target networks and platforms, monitor completion rates, pacing, and audience delivery throughout the campaign, and coordinate any retargeting components across channels.
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Reporting and Optimization
You receive clear reporting on what your campaign delivered, how audiences responded, and how OTT exposure is influencing downstream web activity and conversions, with recommendations for the next campaign built in.
WHAT'S INCLUDED
The Four Principles Behind Every OTT/CTV Campaign We Run
- Brand Impact: Full-screen, non-skippable video in the living room creates brand impressions no banner, social post, or search ad can replicate.
- Audience Precision: We target real households based on behavioral, geographic, and in-market signals, not just age and income ranges that match your general demographic.
- Channel Synergy: OTT works best alongside search ads and retargeting. We build campaigns designed to coordinate across screens, not just accumulate impressions in isolation.
- Measurability: Every campaign is tracked against reach, completion rate, and downstream web activity, because streaming advertising should be as accountable as any other digital channel.
FAQ
Common Questions About OTT and CTV Advertising
1 What's the difference between OTT and CTV advertising?
OTT (Over-The-Top) refers to streaming content delivered over the internet, bypassing traditional cable, ads that run inside apps like Hulu, ESPN+, and Tubi. CTV (Connected TV) refers specifically to the devices that display that content: smart TVs, Roku boxes, Apple TV, Fire Stick, and gaming consoles. In practice, your ads run in OTT content consumed on CTV devices. Most people use the terms interchangeably, and we manage both as an integrated channel.
2 Do I need a professional video ad to run OTT/CTV campaigns?
No. If you don’t have a finished video asset, our creative team handles everything from script to final cut. We produce broadcast-quality 15 or 30-second spots using your existing brand assets, stock footage, and professional voice talent. Many clients launch with production included in their campaign.
3 How is OTT/CTV different from traditional TV advertising?
Traditional TV buys reach a broad, imprecisely defined audience with no ability to target beyond geography, daypart, and program. You pay for millions of impressions, most of which reach people who will never be your customers. OTT/CTV lets us target specific households based on income, homeownership, in-market behavior, and dozens of other signals, deliver a non-skippable ad, and track completion rates and downstream activity. It’s TV-quality brand presence with digital-quality accountability.
4 What results should I expect from an OTT/CTV campaign?
OTT/CTV is a brand awareness and consideration channel, not a direct-response channel. You won’t see immediate phone calls the way you would from search ads. What you will see is increased brand recognition, higher search ad conversion rates for people who’ve been exposed to your streaming ads, and a shorter path from awareness to decision for prospects already in your funnel. The businesses that pair OTT with search consistently outperform those running search alone.
CLIENT TESTIMONIALS
What Business Owners Say About Working With WebMO
Here's what clients say after launching OTT/CTV campaigns with WebMO.
FREE STRATEGY CALL
Let’s grow your business
Tell us about your project. We'll respond within 24 hours.
- info@web-mo.com
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