DISPLAY & RETARGETING ADS
Stay Visible. Stay Top-of-Mind. Convert the Customers Who Almost Chose You.
Display and retargeting campaigns that keep your brand in front of the right people at every stage of the buying decision.
THE OPPORTUNITY
98% of Your Website Visitors Leave Without Buying. Here’s How You Get Them Back.
Most advertising is focused entirely on reaching new people. Display and retargeting advertising focuses on a different, higher-value opportunity: the people who already found you and didn't convert yet. These visitors were interested enough to come to your site. They just weren't ready in that moment. Display and retargeting keeps your brand visible until they are, and converts warm audiences that every other channel is ignoring.
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95-98%
of website visitors leave without converting on their first visit
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70%
of retargeted audiences are more likely to convert than cold traffic
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3x
higher conversion rates for warm retargeting audiences vs. cold prospecting campaigns
DISPLAY & RETARGETING SERVICES
The Full Scope of What We Build and Manage
From website visitor retargeting to prospecting display to geofencing, we cover every use case for display advertising.
Visitor Retargeting
Ads that follow people who've already visited your site across the web, keeping your brand visible while they compare options, so you're the name they remember when they're ready to decide.
Lookalike Audiences
Upload your existing customer list to create a matched audience, then build a lookalike audience of new prospects who share the same profile as your best customers.
Prospecting Display
Behavioral, interest-based, and in-market campaigns that reach new audiences matching your ideal customer profile before they ever search for you.
Cross-Device Targeting
Reach the same person on their work desktop, their phone, and their home tablet, so your brand follows the full decision journey instead of disappearing between screens.
Geofencing
GPS-based targeting that serves ads to people who enter a defined geographic area, such as a competitor's location, a trade show venue, or a specific neighborhood in your service area.
Creative & A/B Testing
Multiple ad variations tested against each other with copy and design optimized for the audience's stage in the buying process, because the best targeting in the world cannot fix a bad ad.
OUR PROCESS
From Audience Strategy to Conversion: How We Build Your Display Program
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Audience Strategy
We map your audience segments, past visitors, customer lists, lookalikes, in-market prospects, and build a targeting plan that matches each segment to the right message and the right moment in the buying journey.
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Creative Development
We build ad creative (static, animated, and responsive) tailored to each audience, with copy and calls to action based on where they are in the buying process. A retargeting ad and a prospecting ad are built differently on purpose.
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Campaign Launch and Management
We launch, manage placement targeting and brand safety settings, and monitor performance weekly, refining bids, creative rotation, and audience segments based on what's converting.
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Reporting and Attribution
Monthly reporting on impressions, reach, frequency, click-through, and conversions, with analysis of how display activity is influencing conversion rates and performance across your broader marketing mix.
WHAT'S INCLUDED
The Four Principles Behind Every Display Campaign We Run
- Continuity: The buying decision rarely happens on the first visit. Display and retargeting keep your brand present throughout the entire consideration window, not just the first touchpoint.
- Precision: Every audience segment is built around behavioral, demographic, and intent signals, not broad demographic ranges that waste budget on people who will never become customers.
- Creative Relevance: A retargeting ad for someone who already visited your site and a prospecting ad for someone who's never heard of you serve different purposes. We write and design them as two distinct communications.
- Amplification: Display and retargeting make every other channel more effective. Prospects who've seen your brand in display convert on search ads at significantly higher rates, and the lift is measurable.
FAQ
Common Questions About Display and Retargeting Advertising
1 What's the difference between retargeting and prospecting display?
Retargeting shows ads specifically to people who have already interacted with your brand, visited your website, watched your video, or appeared in your customer database. These are warm audiences. Prospecting display reaches people who don’t know you yet but match the profile of someone who would be interested based on behavioral, demographic, and in-market signals. Both serve important roles and are built and measured differently.
2 How large does my audience need to be to run retargeting?
Most platforms require a minimum audience size to serve ads, typically 100-1,000 matched users depending on the platform. If your website traffic is currently too low to build a meaningful retargeting audience, we’ll discuss whether driving more traffic first (via SEO or paid search) makes more sense than launching display campaigns prematurely.
3 Where do my display ads actually appear?
Display ads run across the Google Display Network (over 2 million websites and apps), programmatic ad exchanges, and social media platforms. This includes news sites, industry directories, mobile apps, YouTube, Gmail, and social media feeds. We manage placement targeting and brand safety settings so your ads appear in appropriate environments, not alongside content that could reflect poorly on your brand.
4 How do I know if display advertising is working?
Display’s impact isn’t always visible in direct click-to-conversion metrics, because it operates higher in the buying funnel. The clearest signals are: increased conversion rates on your search ads from audiences exposed to display (measurable via attribution reporting), higher return visit rates to your website from prior visitors, and overall shorter time-to-decision for warm prospects. Our monthly reporting surfaces all of these.
CLIENT TESTIMONIALS
What Business Owners Say About Working With WebMO
Here's what clients say after launching display and retargeting programs with WebMO.
FREE STRATEGY CALL
Let’s grow your business
Tell us about your project. We'll respond within 24 hours.
- info@web-mo.com
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